Everything Video Production - How To Use Video, Video Production Teams, Camera Crews, Equipment and more

Production Craft shares knowledge, experiences and insights about everything digital video can offer and how to use it - from hiring a camera crew to full-service video production and everything in between

Create impactful online video content

How to increase video viewership and engagement: video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership: – put the most important parts of your message at the beginning of your video content – try to intertwine personal experiences with your main message – shorter online videos (2 minutes or less) show the best […]

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Video technology: Professional Camera Operator Reviews Panasonic VariCam 35

State-of-the-art shooting technology: Our thoughts on the Panasonic VariCam 35

by: Jim Skvaril Check out this string of clips from a meeting of the Digital Cinema Society in Hollywood last week. It’s the first volley of info about a new camera that we have been waiting for.    The camera is the Panasonic VariCam 35. Panasonic is finally delivering it’s first large imager production camera, […]

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Designing a high definition television broadcast studio

Production Craft Designs High Definition Television Broadcast Studio ManpowerGroupTM of Milwaukee, Wisconsin is the world leader in innovative workforce solutions, but did you know they are also in the business of video production and broadcast television?  Perhaps you’ve seen their CEO or analysts on Bloomberg Television or CNBC discussing earnings reports or employment issues.  These […]

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multi-cam and live production

Video production: Get a room (and a good one at that)

When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters. Here are a few key things to keep in mind when selecting a space for your next interview: Bigger is […]

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