Everything Video Production - How To Use Video, Video Production Teams, Camera Crews, Equipment and more

Production Craft shares knowledge, experiences and insights about everything digital video can offer and how to use it - from hiring a camera crew to full-service video production and everything in between

Top Five [5] Things to Look for When Hiring a Video Production Company

Here at Production Craft, we get several inquiries each week about our video production services and since there are several options to choose from, we think it is important for decision makers to understand what they should look for when hiring a video production company. We understand that the cost of video production can be […]

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why video works

Top Reasons Video Works For Service Companies

Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications1, and the majority name video as the type of content with the best ROI.2 Here are the top three reasons video works:   #1 Drive more prospects to your new website […]

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Create impactful online video content

How to increase video viewership and engagement: video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership: – put the most important parts of your message at the beginning of your video content – try to intertwine personal experiences with your main message – shorter online videos (2 minutes or less) show the best […]

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Tech Trader: Video Reinvents The Web As The Majors Scramble To Cash In

Video reinvents the web: The Internet accommodates video perhaps better than text. This is especially the case on small screens where text is harder to read, and thus perfect for a society that seems to read less and less. via Tech Trader: Video Reinvents The Web As The Majors Scramble To Cash In — Barron’s […]

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Pieces of the corporate video production process.

Video Production Process

Video production is the process of converting an idea or story into a video. Because video production can be extremely complex, we simplified it into three main parts: 1) Pre-production: We call this stage DEFINE, because this is the stage where vendors help you define your: - goals and objectives, - focus and purpose, - [...]

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Top [5] five qualities to look for when hiring a cameraman or crew

Great attention is given to actors, directors and producers, but what about the guy (or gal) you never see – the one on the other side of the lens? The one who holds a 25 lb. piece of equipment on their shoulder, while walking along a bumpy road with their vision tunneled into a small [...]

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Top Five [5] Reasons to Use Educational Training Videos

Top Five [5] Reasons to Use Educational Training Videos

How to Teach: Employees, Patients, Consumers, Business Owners, Teachers, Students and More Than Can Fit into This Headline You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can [...]

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Video content marketing: Why video is the best form for engaging your audience

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% [...]

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Social Media and video: How do they relate?

Social media is affecting the way we watch video.  And it’s more than just YouTube.  Mobile apps like Vine and Instagram are making viewers more accustomed to shorter length videos and, with the help of Facebook and Twitter, these shorter videos are what people watch on a daily basis. Business Insider has an interesting article […]

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Marketing the value of video: How to convince your boss

If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can […]

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