Create an engaging journey for your customers
“The way that customers research and buy products can no longer be thought of as a linear funnel. Because the funnel concept fails to include: all of the new various touch points – moments when your customers are open to influence; key buying factors – evolved from the explosion of product choices and communications channels; and the well-informed, researched customer.”
McKinsey & Company
Attract viewers and motivate action
From initial consideration to loyal advocacy, we’ll help you build video content that guides your customers through the decision-making buying process.
Awareness
Initial consideration: The consumer considers an initial set of brands, based on brand perceptions and exposure.
Video types to consider:
company overview
company culture
customer profile
Interest and evaluation
Information gathering, shopping: The consumer adds or subtracts brands as they evaluate what they want or requirements for purchase.
Video types to consider:
customer testimonials
product demonstrations
explainer
Purchase & post purchase
Moment of purchase and after purchasing: The consumer builds expectations based on experience to inform the next decision journey.
Video types to consider:
how-to’s
welcome
product training
explainer
Loyalty loop & advocacy
Purchase evaluation: The consumer decides whether the brand is worthy of their loyalty. This includes quality of product, service provided and availability. The customer shares review, recommendations, and actively promotes brand.
Video types to consider:
training/support
case studies/success stories
live event/tradeshow
customer testimonials
