Everything Video Production - How To Use Video, Video Production Teams, Camera Crews, Equipment and more

Production Craft shares knowledge, experiences and insights about everything digital video can offer and how to use it - from hiring a camera crew to full-service video production and everything in between

Chicago video production companies

Top Five [5] Things to Look for When Hiring a Video Production Company

Here at Production Craft, we get several inquiries each week about our video production services and since there are several options to choose from, we think it is important for decision makers to understand what they should look for when hiring a video production company. We understand that the cost of video production can be […]

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why video works

Top Reasons Video Works For Service Companies

Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications1, and the majority name video as the type of content with the best ROI.2 Here are the top three reasons video works:   #1 Drive more prospects to your new website […]

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Create impactful online video content

How to increase video viewership and engagement: video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership: – put the most important parts of your message at the beginning of your video content – try to intertwine personal experiences with your main message – shorter online videos (2 minutes or less) show the best […]

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Tech Trader: Video Reinvents The Web As The Majors Scramble To Cash In

Video reinvents the web: The Internet accommodates video perhaps better than text. This is especially the case on small screens where text is harder to read, and thus perfect for a society that seems to read less and less. via Tech Trader: Video Reinvents The Web As The Majors Scramble To Cash In — Barron’s […]

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Marketing Video_Hire a camera crew in Chicago

Ways to use promotional video as a marketing tool for special events, tradeshows and conferences

Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later. Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that [...]

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Easy ways to improve seo search engine optimization

How to boost your SEO: Easy, simple ways to increase your search rankings

There are over 3.5 billion searches per day on Google alone.1 These searches look at over 60 trillion individual pages on the web.2 So while creating quality content should be a key pillar to your content strategy, getting viewers to that content is just as important. One of the best ways to drive interested prospects [...]

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Video content marketing: Why video is the best form for engaging your audience

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% [...]

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Social Media and video: How do they relate?

Social media is affecting the way we watch video.  And it’s more than just YouTube.  Mobile apps like Vine and Instagram are making viewers more accustomed to shorter length videos and, with the help of Facebook and Twitter, these shorter videos are what people watch on a daily basis. Business Insider has an interesting article […]

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Marketing the value of video: How to convince your boss

If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can […]

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Create impactful online video content

Healthcare marketing: Physician Video Profiles are a necessity

Much like searching for the best deal on a product or for more information on a company, people turn to the Internet when looking for a new physician. They are hoping to get more information than they would by simply calling a referral network. With just a few clicks, it’s not too hard to find […]

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