Everything Video Production - How To Use Video, Video Production Teams, Camera Crews, Equipment and more

Production Craft shares knowledge, experiences and insights about everything digital video can offer and how to use it - from hiring a camera crew to full-service video production and everything in between

Why service companies should use video

Top Reasons Video Works For Service Companies

Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications1, and the majority name video as the type of content with the best ROI.2 Here are the top three reasons video works: #1 Drive more prospects to your new website organically […]

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Chicago video production companies

Top Five [5] Things to Look for When Hiring a Video Production Company

Here at Production Craft, we get several inquiries each week about our video production services and since there are several options to choose from, we think it is important for decision makers to understand what they should look for when hiring a video production company. We understand that the cost of video production can be […]

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Create impactful online video content

How to increase video viewership and engagement: video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership: – put the most important parts of your message at the beginning of your video content – try to intertwine personal experiences with your main message – shorter online videos (2 minutes or less) show the best […]

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Best Chicago video production companies

Award-winning video: Prentice

  Friends of Prentice Video features Woman Who Dies During Childbirth CHICAGO, IL – June 1, 2015 – Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the […]

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Using video for fundraising

  Production Craft Wins Three Awards for Friends of Prentice Fundraising Video Compelling storytelling impacts donors. Showing a patient’s journey over time, interviewing key family members, providing stats that back up your story, or showcasing healthcare workers and their collaboration shows supporters why they should care. Because when they care, generosity follows. See full press release  […]

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Marketing Video_Hire a camera crew in Chicago

Ways to use promotional video as a marketing tool for special events, tradeshows and conferences

Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later. Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that [...]

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Easy ways to improve seo search engine optimization

How to boost your SEO: Easy, simple ways to increase your search rankings

There are over 3.5 billion searches per day on Google alone.1 These searches look at over 60 trillion individual pages on the web.2 So while creating quality content should be a key pillar to your content strategy, getting viewers to that content is just as important. One of the best ways to drive interested prospects [...]

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Viewers spend 100% more time on pages with video on them

Video content marketing: Why video is the best form for engaging your audience

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% […]

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Social media-influenced videos are skyrocketing

Social Media and video: How do they relate?

Social media is affecting the way we watch video.  And it’s more than just YouTube.  Mobile apps like Vine and Instagram are making viewers more accustomed to shorter length videos and, with the help of Facebook and Twitter, these shorter videos are what people watch on a daily basis. Business Insider has an interesting article […]

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If a picture is worth a thousand words, a video must teeter on priceless.

Marketing the value of video: How to convince your boss

If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can […]

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