Everything Video Production - How To Use Video, Video Production Teams, Camera Crews, Equipment and more

Production Craft shares knowledge, experiences and insights about everything digital video can offer and how to use it - from hiring a camera crew to full-service video production and everything in between

Why service companies should use video

Top Reasons Video Works For Service Companies

Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications1, and the majority name video as the type of content with the best ROI.2 Here are the top three reasons video works: #1 Drive more prospects to your new website organically […]

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Chicago video production companies

Top Five [5] Things to Look for When Hiring a Video Production Company

Here at Production Craft, we get several inquiries each week about our video production services and since there are several options to choose from, we think it is important for decision makers to understand what they should look for when hiring a video production company. We understand that the cost of video production can be […]

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Create impactful online video content

How to increase video viewership and engagement: video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership: – put the most important parts of your message at the beginning of your video content – try to intertwine personal experiences with your main message – shorter online videos (2 minutes or less) show the best […]

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Top Five [5] Reasons to Use Educational Training Videos

Top Five [5] Reasons to Use Educational Videos

How to Teach: Employees, Patients, Consumers, Business Owners, Teachers, Students and More Than Can Fit into This Headline You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can […]

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Hire a camera crew in Chicago

Ways to use video as a marketing tool for special events, tradeshows and conferences

Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later. Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that […]

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Video is a great way to teach, train and communicate

Top Five [5] Reasons Hospitals Should Be Using Video

How to improve hospital patient satisfaction ratings, educate staff in a scalable and budgetary-sound way, or share corporate communications – news, announcements and more…. You can now teach, train or communicate almost anywhere, anytime, thanks to the internet. Using video; a doctor can ease anxiety of potential patients by speaking about a procedure from a [...]

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Best Chicago video production companies

Award-winning video: Prentice

  Friends of Prentice Video features Woman Who Dies During Childbirth CHICAGO, IL – June 1, 2015 – Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the […]

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Using video for fundraising

  Production Craft Wins Three Awards for Friends of Prentice Fundraising Video Compelling storytelling impacts donors. Showing a patient’s journey over time, interviewing key family members, providing stats that back up your story, or showcasing healthcare workers and their collaboration shows supporters why they should care. Because when they care, generosity follows. See full press release  […]

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Best Chicago video production companies

PRESS RELEASE: Production Craft Wins Two Telly Awards for Video in Fundraising, Charitable and Not-for-profit categories

Friends of Prentice Video features Woman Who Dies During Childbirth   CHICAGO, IL – June 1, 2015 – Production Craft, a digital video production company, announced as dual award winner for the 35th Annual Telly Awards. The two awards were given in the online video category – one for charitable and not-for-profit, the other for fundraising. With […]

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Pieces of the corporate video production process.

Video Production Process

Video production is the process of converting an idea or story into a video. Because video production can be extremely complex, we simplified it into three main parts:   1) Pre-production: We call this stage DEFINE, because this is the stage where vendors help you define your: - goals and objectives, - focus and purpose, [...]

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