Charity Exceeds Donation Goal with Heart-Warming Video
We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball. Showing a short video during the event, that highlighted real-life examples of their vision at work, captured the hearts and minds of donors in a way that no other medium could have.
The non-profit exceeded its donation goal for the evening and plans to repurpose the video for other marketing and communications initiatives.
“This video is spectacular as are you and your crew. It was my pleasure to get to know you. I am so appreciative of this great work and your care about “our” dogs.” – Carol and Mike, “As Good as Gold” Organization
As grabbing and keeping attention gets harder to do, many organizations have found that video works best. Over the last few years video marketing campaigns for non-profits have seen an increase of 857% in views, so we know that viewers are responding to online video campaigns.