University of Illinois – Chicago is Chicago’s only public university and provides students access to excellence and opportunity. A culture rich with diversity, the university provides a welcoming environment for students from around the world. Because of this, experiencing UIC in person is not always an option. With Production Craft’s help, the university created a video giving viewers a firsthand look at the school and outlined key messaging to drive home the many ways students benefit from attending.
Although the main purpose of the video was to serve to inform, sharing those informative pieces in a personal and story-like manner helps viewers identify and relate with the school and its people.
Tag: Informational Communications Video