National Safety Council: First aid training video wins four awards
Healthcare marketing: Physician video profiles are a necessity
Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.
Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.
How to increase video viewership and engagement
Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.
Top reasons video works for service companies
We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications, and the majority name video as the type of content with the best...