How Manufacturers Can Use Video, Part 4: Using Video for External Communications
How Manufacturers Can Use Video, Part 3: Using Video for Internal Communications
Find video examples for recruiting, media kits, and content marketing.
Marketers in manufacturing face a major challenge when it comes to external communications. They are expected to share complex information in an interactive and engaging way to external audiences. If you’re looking for fresh ideas for attracting and engaging your audience, video may be the answer. As an external communications tool, video can help build trust, understanding, and knowledge.
How Manufacturers Can Use Video, Part 2: Driving Sales: Attracting, Engaging, and Converting Leads
Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight
How Manufacturers Can Use Video, Part 1: Enhancing Your Company's Image
Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full. With video, you can help your audience visualize a difficult process, experience a demonstration of how your machinery works, and discover the end benefits for their consumers. And, your clients WANT video. It’s easy to consume and easier to understand than pages and pages of explanations on how things work.
Case study: Charity exceeds donation goal with heartwarming video
Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.
How to produce a good interview video
Case study: Charity Exceeds Donation Goal with Heart-warming Video
We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball. Showing a short video during the event, that highlighted real-life examples of their vision at work, captured the hearts and minds of donors in a way that no other medium could have.
Top five  reasons to use educational video
Get a room (and a good one at that!)
When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.
Here are a few key things to keep in mind when selecting a space for your next interview:
How to increase video viewership and engagement
You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.
Top reasons video works for service companies
We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications, and the majority name video as the type of content with the best...