Posts in Video content creation
How To Produce Client Testimonial Videos

Testimonials build trust and authenticity, making people more willing to buy your product or service. Statistics have confirmed that customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.

Read More
How Manufacturers Can Use Video, Part 4: Using Video for External Communications

Find video examples for recruiting, media kits, and content marketing.

Marketers in manufacturing face a major challenge when it comes to external communications. They are expected to share complex information in an interactive and engaging way to external audiences. If you’re looking for fresh ideas for attracting and engaging your audience, video may be the answer. As an external communications tool, video can help build trust, understanding, and knowledge.

Read More
How Manufacturers Can Use Video, Part 3: Using Video for Internal Communications

Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight

Read More
How Manufacturers Can Use Video, Part 2: Driving Sales: Attracting, Engaging, and Converting Leads

Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full. With video, you can help your audience visualize a difficult process, experience a demonstration of how your machinery works, and discover the end benefits for their consumers. And, your clients WANT video. It’s easy to consume and easier to understand than pages and pages of explanations on how things work.

Read More
How Manufacturers Can Use Video, Part 1: Enhancing Your Company's Image

Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.

Read More
Case study: Charity exceeds donation goal with heartwarming video

Case study: Charity Exceeds Donation Goal with Heart-warming Video

We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball. Showing a short video during the event, that highlighted real-life examples of their vision at work, captured the hearts and minds of donors in a way that no other medium could have.

Read More
National Safety Council: First aid training video wins four awards

Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.

Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.

Read More
Healthcare marketing: Physician video profiles are a necessity

Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.

Read More
Top five [5] reasons to use educational video

You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.

Read More