Production Craft is a video production company based in Chicago, but we create videos for audiences around the world. Although we would love to travel personally to each shoot, it’s not practical or necessary for many jobs. So we often look for video production crews to assist us in locations far from our home base.
Read MoreThere’s no denying that using video for marketing, communications and sales can have a huge impact on your business. But how do you find a camera crew who can understand and communicate your message with your brand in mind? Read this blog post for an outline of qualities to look for and sample questions to ask that we hope you’ll find useful when looking for the right camera crew for you…
Read MoreTestimonials build trust and authenticity, making people more willing to buy your product or service. Statistics have confirmed that customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.
Read MoreTips for shooting an interview…
Read MoreGet a room (and a good one at that!)
When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.
Here are a few key things to keep in mind when selecting a space for your next interview:
Read MoreGreat attention is given to actors, directors and producers, but what about the guy (or gal) you never see – the one on the other side of the lens? How to find dependable camera operators…
Read MoreConventions, tradeshows and meetings serve as an epicenter for quality content. They can be one of the most efficient means for creating video because everyone is in the same place. But before you start recording, make sure you know the union requirements for both the venue and the projects you want to execute.
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