Behind the Scenes of our NEW Demo!
As a video production company, we are always so busy with client work that we rarely have time to create something for ourselves. But when we do, the process is similar to the work we do for our client projects, with a few exceptions.
Each year, we produce a general demo plus reels that highlight specific skills, like motion graphics or drone videography. We start by reviewing what can be shared publicly. About half of our work is protected by an NDA, so we are diligent in confirming what can be used. This differs from our client work, which is customized for each project with newly shot footage, narration, graphics, animation, etc.
A Production Craft producer and editor spend days culling through video footage and editing it down to the preferred length with key shots that best represent our work. We use a montage format so that we can display a variety of projects in a very short time. The video is used on our website and on social platforms, so we aim for a total run time of 1:00.
Production Craft offers a variety of services, from the provision of camera crews and equipment packages for corporate video and broadcast work, to full program production including producing, scripting, filming, and post production for marketing, public relations, and informational videos. Because this is a short montage, our general demo typically illustrates our work in videography, motion graphics, and editing.
Demo Highlights
Interviews
Shooting interviews is a big part of what we do and the foundation for many of our videos. From the farm to the boardroom, this demo features interviews shot around the world for marketing and promotional videos.
Awareness Campaigns
We are honored to help a great cause and tell the stories of the people behind them. Shooting “day in the life” footage, helps the audience relate to the subject and empathize with the goal of the campaign.
Training
Production Craft produced a series of videos for first-aid training. These involve setting up a scenario that makes sense for the cause of the injury, but making sure this story doesn’t overshadow the skills training.
Behind-the-Scenes
Our Chicago video crews are hired by television and entertainment companies to shoot behind the scenes footage for promotions. We get the inside scoop on the cast and storylines, and get to see how these elaborate productions are filmed.
Motion Graphics
We always love to work in motion graphics to help communicate ideas and liven up the pace. Even more fun when we can embed them into the earth!
Drone Footage
Who doesn’t love a good drone shot? Here’s some examples of how we use the drone to get unique perspectives and illustrate the depth and breadth of large manufacturing facilities.
Contact us if you would like to see the full videos used in the making of this demo. You can see more featured examples of our work here.
Production Craft, Inc. is a video production company based in Chicago, serving markets worldwide.
We are proud to be a Woman Business Enterprise (WBE) certified by the State of Illinois Business Enterprise Program (BEP) and the National Women Business Owners Corporation (NWBOC).