In part one, you obtained your first objective of getting your audience to play your video. Now, how do you keep them tuned in? Here are five things to consider when creating your video:
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Whatever your message may be, video is an excellent tool for getting your point across. To make the most of the medium, we recommend incorporating the latest market research when designing your corporate video strategy.
Besides thinking about your audience and message goals, understanding viewing habits helps in content development. The two primary metrics to help you analyze your video’s performance are video play rate and video engagement rate.
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Earlier this year, Wistia, a video marketing platform, published their annual State of Video Report, a must-read for all video marketing professionals.
Here are some of the main points we gleaned from their study, plus some extra statistics to help you understand the power of video.
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Adobe Creative Cloud has become the essential toolkit for countless editors, content creators, and marketing experts. As Chicago video production professionals, Production Craft has relied on Adobe's suite of tools since the 2010s. Our team has seen many iterations of the program, including its latest venture into artificial intelligence.
Our editors and post-production specialists have leveraged Adobe Premiere Pro’s new capabilities to streamline our workflow, making our post-production process more efficient. In this post, we are excited to share some of our favorite AI (Artificial Intelligence) features in Adobe Premiere.
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Video production is an integral part of modern marketing strategies, educational initiatives, entertainment and more. When your business is looking to create video content, understanding the costs involved is crucial for effective planning. However, pinning down exact figures is challenging due to variables like location, scope, and production quality. Let’s dive into what factors influence these costs and how that can look across different regions in the United States.
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Client testimonials are a highly impactful marketing tool that utilize social proof to boost your brand’s credibility. In one of our latest projects, we collaborated with CloudMasonry and their client Articulate to highlight CloudMasonry’s Salesforce consulting services. Here are some of the key features of our process that helped drive a successful production and powerful final product.
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A testimonial is a truthful endorsement whereby someone testifies to the quality of a company, product, or service. Testimonials build trust and authenticity, making people more willing to buy your product or service. They are the leading type of video marketing content, with 39% of marketers using them in 2024.
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When it comes to the sequence of operations in video editing, it becomes a lot like solving an algebra equation—certain steps must precede others for optimal results. Here's a breakdown of the essential steps we follow at our Chicago video production company to achieve a polished final product.
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As a Chicago video production company, we’ve had the opportunity to film some amazing locations in our hometown. Here’s a list of some of our all-time favorite filming locations around the city.
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Choosing the ideal location for filming is crucial for a smooth and successful video production. From camera placement to power sources, each detail can significantly impact the quality and efficiency of the shoot.
As a video production agency in Chicago, we know from experience that no two projects are alike. This is why we tailor our approach to each project’s specifications. Whether we are creating an explainer, promotional, corporate, or social video, it is essential that the location suits our needs.
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In the bustling landscape of Chicago video production, maintaining a high level of organization is crucial for delivering exceptional content efficiently and effectively. At Production Craft, we prioritize structured workflows right from the start of every project to ensure seamless editing processes and outstanding results. Here are some essential steps to help you get organized at the beginning of your video edit:
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Part of the fun of being a video production company isn’t just what we shoot, but where we shoot.
Depending on the client or what needs to be captured, the location of a shoot might end up being a very striking experience for our camera crew. On various shoots, our crew has seen extraordinary foreign architecture, iconic sets familiar from TV, and towering worksites that are usually inaccessible to the public. Here’s some of our favorite locations we’ve filmed in over the years:
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