How Manufacturers Can Use Video, Part 3: Using Video for Internal Communications

Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight

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How Manufacturers Can Use Video, Part 2: Driving Sales: Attracting, Engaging, and Converting Leads

Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full. With video, you can help your audience visualize a difficult process, experience a demonstration of how your machinery works, and discover the end benefits for their consumers. And, your clients WANT video. It’s easy to consume and easier to understand than pages and pages of explanations on how things work.

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How Manufacturers Can Use Video, Part 1: Enhancing Your Company's Image

Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.

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Case study: Two-camera interview

Production Craft added life and dimension to CNBC’s The Deed interview using two Canon C-300 cameras. Shooting with two cameras dramatically increases the production value of video. You can use one camera to get a wider angle of the interviewee and a backdrop, setting the stage for the piece. A second camera can be used up close, to get reactions of the interviewee.  When making an interview, it is usually best…

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Emily Girolamo
Case study: Charity exceeds donation goal with heartwarming video

Case study: Charity Exceeds Donation Goal with Heart-warming Video

We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball. Showing a short video during the event, that highlighted real-life examples of their vision at work, captured the hearts and minds of donors in a way that no other medium could have.

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How to shoot an interview: Tips for shooting the perfect interview

Tips for shooting an interview


–  Make sure your interviewee feels relaxed.

– Don’t ask yes/no questions – be curious and open about what they have to say.

– Keep eye contact with the interviewee, so they focus on you.

– Keep the camera rolling after the “official” interview is over. Often times the interviewee will then be more relaxed and more open.

– Shoot b-roll of the both of you nodding and smiling. Say things like “Ok. Yes. That’s nice.” while you are doing this. This will give you facial expressions that you can use while editing.

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National Safety Council: First aid training video wins four awards

Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.

Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.

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How to use video to help with SEO

Search Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. recently shared reports finding that 83% of U.S. consumers go online to research electronics, computers, books, music and movies and that 73% go online in search of information about clothes, shoes, toys and health and beauty products before buying those items

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How to produce a good interview video

Get a room (and a good one at that!)

When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.

Here are a few key things to keep in mind when selecting a space for your next interview:

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Healthcare marketing: Physician video profiles are a necessity

Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.

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How to design a high definition broadcast studio

Production Craft Designs High Definition Television Broadcast Studio

ManpowerGroupTM of Milwaukee, Wisconsin is the world leader in innovative workforce solutions, but did you know they are also in the business of video production and broadcast television?  Perhaps you’ve seen their CEO or analysts on Bloomberg Television or CNBC discussing earnings reports or employment issues.  These executives don’t need to leave their building to appear on national television. They have a high tech television studio located right in their Milwaukee headquarters.

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Marketing the value of video: How to convince your boss

If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can convince your boss. We found something to help!

Get the edge by marketing through video; it allows you to say much more than a graphic, photo or simple text could ever do. 

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Emily Girolamo