Case study: Two-camera interview

Production Craft added life and dimension to CNBC’s The Deed interview using two Canon C-300 cameras. Shooting with two cameras dramatically increases the production value of video. You can use one camera to get a wider angle of the interviewee and a backdrop, setting the stage for the piece. A second camera can be used up close, to get reactions of the interviewee.  When making an interview, it is usually best…

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Emily Girolamo
Case study: Charity exceeds donation goal with heartwarming video

Case study: Charity Exceeds Donation Goal with Heart-warming Video

We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball. Showing a short video during the event, that highlighted real-life examples of their vision at work, captured the hearts and minds of donors in a way that no other medium could have.

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How to shoot an interview: Tips for shooting the perfect interview

Tips for shooting an interview


–  Make sure your interviewee feels relaxed.

– Don’t ask yes/no questions – be curious and open about what they have to say.

– Keep eye contact with the interviewee, so they focus on you.

– Keep the camera rolling after the “official” interview is over. Often times the interviewee will then be more relaxed and more open.

– Shoot b-roll of the both of you nodding and smiling. Say things like “Ok. Yes. That’s nice.” while you are doing this. This will give you facial expressions that you can use while editing.

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National Safety Council: First aid training video wins four awards

Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.

Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.

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How to use video to help with SEO

Search Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. recently shared reports finding that 83% of U.S. consumers go online to research electronics, computers, books, music and movies and that 73% go online in search of information about clothes, shoes, toys and health and beauty products before buying those items

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How to produce a good interview video

Get a room (and a good one at that!)

When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.

Here are a few key things to keep in mind when selecting a space for your next interview:

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Healthcare marketing: Physician video profiles are a necessity

Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.

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How to design a high definition broadcast studio

Production Craft Designs High Definition Television Broadcast Studio

ManpowerGroupTM of Milwaukee, Wisconsin is the world leader in innovative workforce solutions, but did you know they are also in the business of video production and broadcast television?  Perhaps you’ve seen their CEO or analysts on Bloomberg Television or CNBC discussing earnings reports or employment issues.  These executives don’t need to leave their building to appear on national television. They have a high tech television studio located right in their Milwaukee headquarters.

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Marketing the value of video: How to convince your boss

If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can convince your boss. We found something to help!

Get the edge by marketing through video; it allows you to say much more than a graphic, photo or simple text could ever do. 

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Emily Girolamo
Video content marketing: Why video is the best form for engaging your audience

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% of best-in-class marketers are using video as a content marketing tactic.  Yet, some companies haven’t integrated it into their marketing strategy because either they don’t know enough about it, don’t think it works, or don’t know where to start.

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How to boost your SEO: Easy, simple ways to increase your search rankings

There are over 3.5 billion searches per day on Google alone.1

These searches look at over 60 trillion individual pages on the web.2

So while creating quality content should be a key pillar to your content strategy,

getting viewers to that content is just as important.

One of the best ways to drive interested prospects to your website is by boosting SEO,

search engine optimization. Here are a few simple ways to improve your SEO:

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