Behind the Scenes of our NEW Demo!

As a video production company, we are always so busy with client work that we rarely have time to create something for ourselves. But when we do, the process is similar to the work we do for our client projects, with a few exceptions.  

Each year, we produce a general demo plus reels that highlight specific skills, like motion graphics or drone videography. We start by reviewing what can be shared publicly. About half of our work is protected by an NDA, so we are diligent in confirming what can be used. This differs from our client work, which is customized for each project with newly shot footage, narration, graphics, animation, etc.  

A Production Craft producer and editor spend days culling through video footage and editing it down to the preferred length with key shots that best represent our work. We use a montage format so that we can display a variety of projects in a very short time. The video is used on our website and on social platforms, so we aim for a total run time of 1:00.

Production Craft offers a variety of services, from the provision of camera crews and equipment packages for corporate video and broadcast work, to full program production including producing, scripting, filming, and post production for marketing, public relations, and informational videos. Because this is a short montage, our general demo typically illustrates our work in videography, motion graphics, and editing. 

Demo Highlights

Interviews 

Our Chicago-based video production team traveled out-of-state to film this interview in Boston, MA. Learn more about how we find a good background even when we’re 1000+ miles away in a previous blog post.

Our video production services are all-encompassing – and we’re not just talking from pre- to post-production. Our Chicago camera crews have captured interviews all over the country in unique settings, like the greenhouse pictured here. This backdrop was selected to visually highlight the features of the company while the interviewee verbally talks the audience through the great things their company does.

Shooting interviews is a big part of what we do and the foundation for many of our videos. From the farm to the boardroom, this demo features interviews shot around the world for marketing and promotional videos.

Awareness Campaigns

Awareness campaigns and testimonials are an important part of marketing video production. Having customers communicate directly to each other via a screen can emphasize not just your message itself, but also the importance of it.

We are honored to help a great cause and tell the stories of the people behind them. Shooting “day in the life” footage, helps the audience relate to the subject and empathize with the goal of the campaign.

Training  

Training Videos Shot in PCI Studio

Our Producers and Chicago video crews worked with the National Safety Council to update and add segments to their series of training videos. This was a full service video production from our team. Production Craft hired talent from local agencies, scripted the new and additional content, filmed in multiple locations - including our own studio! - and edited the final products in our in-house editing suites.

Training Video Shot in PCI Studio

Production Craft’s video production studio features elevated ceilings, which allow us to get interesting angles like this. Utilizing a lift, our DP was perched up above the action and was able to safely capture this angle.

Production Craft produced a series of videos for first-aid training. These involve setting up a scenario that makes sense for the cause of the injury, but making sure this story doesn’t overshadow the skills training.

Behind-the-Scenes

Production Craft’s commercial videographers are skilled at capturing key moments behind-the-scenes for shows like Jurassic World Live Tour. Our video crews have also worked with talent to film interviews for TV shows on Fox, Amazon Prime Video and more.

Our Chicago video crews are hired by television and entertainment companies to shoot behind the scenes footage for promotions. We get the inside scoop on the cast and storylines, and get to see how these elaborate productions are filmed.

Motion Graphics 

Production Craft created a series of motion graphic videos that highlighted key features of our client’s products. By using motion graphics, we were able to create an eye-catching video with readable text for display at a trade show. So even if the noise level was too loud, the image on the screen would be enough to capture audience’s attention and allow them to learn more!

We always love to work in motion graphics to help communicate ideas and liven up the pace. Even more fun when we can embed them into the earth!

Drone Footage 

Drones aren’t just for filming outdoor aerials! When the ceiling allows, capturing footage in indoor spaces can create unique visuals. In this shot, we flew a drone around a manufacturing facility to get a top-down view of their production, as well as other high-level shots that showed off their inventory and other capabilities.

Who doesn’t love a good drone shot? Here’s some examples of how we use the drone  to get unique perspectives and illustrate the depth and breadth of large manufacturing facilities.

Contact us if you would like to see the full videos used in the making of this demo.  You can see more featured examples of our work here.

Production Craft, Inc. is a video production company based in Chicago, serving markets worldwide.

We are proud to be a Woman Business Enterprise (WBE) certified by the State of Illinois Business Enterprise Program (BEP) and the National Women Business Owners Corporation (NWBOC).