What is a product video? A product video effectively demonstrates the benefits of your product. When creating a product video, we recommend focusing on showcasing your product in relevant, useful ways. Leave the product features to be experienced, rather than explained. Focus on the end benefits for your consumers and how it relieves pain points for them.

How to add product videos to your Amazon products? Log into Seller Central and select Enhanced Brand Content from the Advertising tab. Select the SKU that you would like to add the video to, and hit the 'Get Started' button. Then upload your video file.

Why create product videos?

Here is your opportunity to bring your product to life. Considering viewers are anywhere from 64-85% more likely to buy after watching a product video, according to kissmetrics – video has become a necessity for driving product growth.

Bosch Auto Parts is the world leading supplier of automotive parts and systems to vehicle manufacturers and the automotive aftermarket. With over 19 categories in the auto parts division alone, Bosch needed a video production partner with unparalleled organizational skills, a well-defined preproduction process, synergistic project management, and a robust quality assurance system. Production Craft met and exceeded their expectations with a library of product videos to drive sales.

If you are working on driving sales with product promo videos, we highly suggest focusing on demonstrating your product in a relevant, useful ways.

Drive sales:
Amazon product video