Using video for multi-purpose marketing at tradeshows

Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that can be used as a marketing tool for later? Contact us for a no-obligation consultation.

Using the show or booth as a backdrop, you can:

How to use video at tradeshows - shooting interviews and testimonials

Interviews &

  • Shoot an interview with company executives, experts and your sales staff

  • Get reactions or testimonials from customers on your latest products

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Give a presentation at your exhibit that can later be used to introduce your products/services to the press, or as a product demonstration on your website.

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Social media updates
& public relations

  • Show the hustle and bustle of the show and ask attendees their thoughts on the “next big thing,” then post on your social media outlets.

  • Boost public relations and new by unveiling your latest product at the show


Let’s create something amazing!

For over 35 years, Production Craft’s award-winning team has worked closely with clients to understand their business, audience, and goals, in order create video that drives engagement and action before, during and after shows for exhibitors and press-worthy news for broadcasters.

Production Craft helps you optimize event investments by defining, designing and delivering impactful video that meets your goals using a comprehensive production strategy. We offer experienced, onsite camera crews, state-of-the-art equipment packages, and effective video production.

How to make videos for trade shows
Trade show event coverage video

Jim was exceptional in bringing warmth, humanity and fun to the project. In exceptionally difficult conditions, Jim shot exceptionally good footage.
— Disney On-Air Promotions