Manufacturers use video to enhance brand image.png
 

Enhance brand image

Your audience is looking for a manufacturer they can trust. Communicate your brand values and key differentiators like technology, processes, or company culture through video. Video helps simplify the message and make that message memorable.

 
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Drive sales

Your audience may not have the luxury of seeing your operation in full. Increase their understanding of your products’ features and benefits through video, and you’ll help them make smarter purchasing decisions. Video can help your audience: visualize a difficult process; experience a demonstration of how your machinery works; or discover the end benefits for their consumers.

 
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Increase visibility

The goal of both internal and external communication is to convey a message and prompt your audience to act. Internally, video can educate and direct your sales force on how to position your product in the marketplace. While externally, video can inform and engage your audience through tactics such as press releases and content marketing. Using digital assets, like video, drive higher engagement rates and help create a positive relationship between you and your customers.

 

Manufacturer video examples

We partner with manufacturers on video types such as Demonstration/Explainer, Training, On-product QR Code, Business Profile, Case Study, Testimonial, PR, Advertising, and Content Marketing. Below are a few examples.

Website video

DID YOU KNOW?
Including video on a landing page can increase conversion rates by 80%(HubSpot)

Product video example

DID YOU KNOW?
64% of users are more likely
 to buy a product online after watching a video (Forbes)

Explainer video example

DID YOU KNOW?
96% of B2B organizations use video
in some capacity in their marketing campaigns of which 73% report positive results to their ROI (WVMC)

 

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