Award-winning video: Friends of Prentice video features woman who dies during childbirth

CHICAGO, IL –  Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

The winning entry was a video for Friends of Prentice, an organization advancing women’s health and working in partnership with Northwestern Memorial Hospital’s Prentice Women’s Hospital. The video follows one woman’s journey through childbirth that resulted in her clinical death. With the collaboration among numerous teams at the hospital, the woman’s life is saved.

“We shared Stephanie’s story in a way that unraveled the pieces of her journey, so the viewer would feel like they were going through it with the family,” said Dawn Arnold, producer at Production Craft. “By telling her story this way we were able to engage viewers on an emotional level, and keep their attention. Using compelling storytelling and a scalable platform like digital video empowers organizations to make more of an impact than, for example, a one-time presentation.”

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin,, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others. See for more information.

“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”

About Production Craft

For mid to large-sized companies that need to engage and inspire customers, Production Craft, a digital video production company, defines, designs and delivers impactful video that meets client business goals using a comprehensive production strategy. For over 30 years, the company’s award-winning team has worked closely with clients to understand their business, audience, and goals, in order to optimize the creation of inspirational stories through video. These inspirational stories move, influence, educate, and entertain us.

Production Craft provides clients with peace-of-mind, knowing their video is created to produce effective results using a strategy that brings together an unparalleled preproduction process, synergistic project management, state-of-the-art technical equipment for production execution, and a robust quality assurance system to produce video solutions that meet the highest standards creatively, technically and digitally.

Delivering exceptional service to global and Fortune 500 clients, PCI’s experienced and passionate team efficiently and effectively achieves client goals through the art of inspiring and impactful storytelling.

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About Prentice Women’s Hospital

Prentice Women’s Hospital opened its new facility on October 20, 2007 when it moved a new one million square foot state-of-the-art hospital dedicated to providing care for the unique needs of women through all stages of life. The hospital was thoughtfully conceived to provide patients with comfort and convenience, the latest in healthcare technology and support of the best professionals in healthcare.

From gynecologic and pregnancy care to menopause and bone health, we’re here for the health and happiness of women in all the stages of their lives. As part of Northwestern Memorial Hospital, Prentice Women’s Hospital exists to provide the highest quality of comprehensive medical care to meet the unique needs of women.