The Video Production Process
Suppose your team has been asked to capture video interviews of the C-Suite and now you need to know how to film a corporate video. Where do you even begin? You could grab that camcorder from 2002 hiding in the back of your closet and take a stab at video production, or you could do it the right way. Our clients turn to us when they need a project completed from start to finish. Here is an overview of how our process at Production Craft works, simplified into three main parts before delivery of the final product.
Pre-Production
Pre-production is the coordination of all things before shooting begins. Our level of organization in the pre-production process is unparalleled. The better the pre-production, the more efficient your production and post production will be. This means more bang for your buck through all aspects of your production. The pre-production process includes:
creative meetings between our team and yours to review project goals and objectives
extensive project research
detailed project schedule
site survey/location scout
talent audition
assigning the perfect crew for the project
pre-interviews with interview subjects
content outlines
scripting & revisions
logistics
technical assessment
Through extensive project research, pre-interviews, detailed production schedules and creative meetings, we begin smart planning for optimal results. Once all of the items on the above list are approved, production can begin.
Production
This is the development stage, where everything emerges. It is the orchestration of all things while recording or shooting a video, and includes:
shot lists
shooting schedule
lighting of studio/set
crew and equipment – based on your project’s needs to get the job done beautifully and cost-effectively
filming
Production Craft Edit Suite
A Production Craft editor works in one of our facility’s two edit suits to add the finishing touches to a client testimonial video.
Post-Production
By implementing rigorous technical requirements for quality assurance, the production meets the highest technical and creative standards.
All the raw material acquired during production is assembled to meet your specific purpose. The post-production stage includes:
editing the audio and visual content
original animation and graphics
special effects
music selection
color correction
quality assurance
client review process
Because we utilize rigorous quality assurance requirements, we ensure the entire production meets the highest technical and creative standards.
Delivery
The end result is the delivery of a video in the required formats, consistent with your brand and meeting your objectives.
Why Hire Us?
We take a great deal of pride in our work. With nearly 40 years of experience, we have the storytelling process down to a science, but we make it an art. Our process guides us while still allowing each and every project to be unique to your objectives.
Production Craft stands out from our competitors with our attention to detail, and the quality of our pre-production, planning, and production management services. We conduct extensive project research, detailed planning, and take a collaborative approach to combine our talent and expertise with your business goals. We are video experts, constantly staying on top of the latest technology so that you don’t have to. The result is your message creatively and effectively delivered through a proven medium. Your audience will be engaged and called to action.
From the first glimmer of an idea through project completion, we manage the process to keep you on deadline and on budget. We offer big ideas and professional service. And we are a lot of fun to work with!
Production Craft, Inc. is a video production company based in Chicago, serving markets worldwide.
We are proud to be a Woman Business Enterprise (WBE) certified by the State of Illinois Business Enterprise Program (BEP) and the National Women Business Owners Corporation (NWBOC).
