There are over 3.5 billion searches per day on Google alone.1

These searches look at over 60 trillion individual pages on the web.2

So while creating quality content should be a key pillar to your content strategy,

getting viewers to that content is just as important.

One of the best ways to drive interested prospects to your website is by boosting SEO,

search engine optimization. Here are a few simple ways to improve your SEO:

#1 Way to increase search rankings:
Create a strong list of keywords

Keywords are words and phrases that searchers may use to find you.

Use words that your clients and prospects use, not industry jargon.

For example, instead of using “attention-deficit/hyperactivity disorder,” use “ADHD.”

Once you have this list, check how viable they are using free research tools like

Google AdWords, WordStream, or Bing Keyword Research tool.

Copy and paste these results into an excel document and compare –

pick those that have a high search volume, low competition, and are relevant to the content you can offer.

#2 Way to increase search rankings:
Optimize multi-media content

Develop descriptive text for images and videos

Write relevant and descriptive file names, titles, captions,

and metatags for your multimedia content to make it

search engine friendly. Search engines can’t watch a video

on environmental protection, but can search a nearby

caption about things to do to protect the environment.

 

Build keyword-rich URLS for every video

Construct unique URLS for each video and use

relevant keywords to name them. If all of your videos

are on one page, the search engines may have trouble indexing the content which can dramatically hurt rankings.

 

Create a video sitemap

Because indexing gives you more opportunities to rank, creating a video sitemap is also critical.

The sitemap makes it easier for search engines to find and index your videos.

If your videos are self-hosted, use Google Search Central to generate a site map,

or Moz blog for embedded YouTube or Vimeo videos.

 

Create a presence on both YouTube and Bing Video

Because the algorithms for each search engine, YouTube and Bing Video,

weigh heavily towards their own properties, having a presence on both will ensure you are covering all the bases.

If you have more than a few videos, organize them into keyword-rich playlists.

If visitors are watching your videos to learn about fixing dishwashers, refrigerators, washers and dryers,

then make playlists with those words and organize your videos around those themes.

In addition, ask viewers to subscribe, like and/or comment at the end of your videos on social platforms.

These actions are another way search engines “weigh” your rank.

#3 Way to increase search rankings:
Write what matters

Become the go-to educator for the areas you serve,

the fun and witty entertainment that someone needs at 3pm on a Monday,

or the finger on the pulse of the industry that keeps others informed on what’s trending or important to know.

 

Key takeaway:

Fresh, quality content is appreciated by visitors and sought-after by search engines.

 

Sources:

1) Internet Live Stats: Google Search Statistics

http://www.internetlivestats.com/google-search-statistics/

2) Google, Inside Search: How Search Works

http://www.google.com/insidesearch/howsearchworks/thestory