Marketing the value of video: How to convince your boss


If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can convince your boss. We found something to help!

Get the edge by marketing through video; it allows you to say much more than a graphic, photo or simple text could ever do. With tone, emotion and movement, video helps get your point across quicker, whether it is for marketing or training purposes. Either way, convincing your boss to ok a budget for video production is the tricky part, so ustudio put together a list of statistics to help you.

The article points out the benefits of video for Search Engine Optimization (SEO). Google favors video when determining page rank, so it is what gets you noticed. And in case your boss needs more convincing, throw in Hubspot’s “State of Video Marketing in 2019” article about the growing population of online video content—your boss will think you’re staying ahead of a growing trend. The value of video pales the price.Maybe it’s time to ask for that raise.

Is your company ready to try video production? Drop us a line.

Production Craft is a full-service video production company in Chicago.

Emily Girolamo