Why video marketing: The latest video marketing stats, 2018
The internet has provided a way for audiences to search and find whatever their interests, and video is the easiest way to consume it.
Here is some of the latest proof that video marketing is a vital part of any company’s strategy:
Video content is in high demand
Almost 50% of internet users look for videos related to a product or service before visiting a store (Google, 2016)
43% of people want to see more video content from marketers (HubSpot, 2017)
One minute of video is worth 1.8 million words. (Forrester Research)
55% of people consume video content thoroughly. (HubSpot, 2016)
Marketers love video content
51.9% of marketing professionals worldwide name video as the type of content with the best ROI (HubSpot, 2017)
18 is the average number of videos published by businesses each month (Vidyard 2017)
Businesses have an average of 293 videos in their library (Vidyard 2017)
Social media and video content, the perfect match
46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)
100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2017)
On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google, 2016)
Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)
Mastering video content can help with a number of marketing initiatives, from improving SEO to increasing engagement and retention. Not sure where to start, or is your current video content not working? Give us a call for a free consultation. We’ve helped Fortune 500 companies drive business results for over 30 years with video, and we’d love to help you too.