Why video marketing: The latest video marketing stats, 2018

Latest video content marketing stats 2018.png

The internet has provided a way for audiences to search and find whatever their interests, and video is the easiest way to consume it.

Here is some of the latest proof that video marketing is a vital part of any company’s strategy:

Video content is in high demand

  • Almost 50% of internet users look for videos related to a product or service before visiting a store (Google, 2016)

  • 43% of people want to see more video content from marketers (HubSpot, 2017)

  • One minute of video is worth 1.8 million words. (Forrester Research)

  • 55% of people consume video content thoroughly. (HubSpot, 2016)

Marketers love video content

  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (HubSpot, 2017)

  • 18 is the average number of videos published by businesses each month (Vidyard 2017)

  • Businesses have an average of 293 videos in their library (Vidyard 2017)

Social media and video content, the perfect match

  • 46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)

  • 100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)

  • 48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2017)

  • On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google, 2016)

  • Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)

Mastering video content can help with a number of marketing initiatives, from improving SEO to increasing engagement and retention. Not sure where to start, or is your current video content not working? Give us a call for a free consultation. We’ve helped Fortune 500 companies drive business results for over 30 years with video, and we’d love to help you too.

Emily Girolamo