Latest Video Marketing Statistics 2018

video-stats 2018

Why video marketing

The internet has provided a way for audiences to search and find whatever their interests, and video is the easiest way to consume it.

Here is some of the latest proof that video marketing is a vital part of any company’s strategy:


  • Almost 50% of internet users look for videos related to a product or service before visiting a store (Google, 2016)
  • 43% of people want to see more video content from marketers (HubSpot, 2017)
  • One minute of video is worth 1.8 million words. (Forrester Research)
  • 55% of people consume video content thoroughly. (HubSpot, 2016)


  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (HubSpot, 2017)
  • 18 is the average number of videos published by businesses each month (Vidyard 2017)
  • Businesses have an average of 293 videos in their library (Vidyard 2017)


  • 46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)
  • 100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
  • 48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2017)
  • On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google, 2016)
  • Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)

Mastering video content can help with a number of marketing initiatives, from improving SEO to increasing engagement and retention. Not sure where to start, or is your current video content not working? Give us a call for a free consultation. We’ve helped Fortune 500 companies drive business results for over 30 years with video, and we’d love to help you too.