Case Study: CloudMasonry Client Testimonial
Client testimonials are a highly impactful marketing tool that utilize social proof to boost your brand’s credibility. In one of our latest projects, we collaborated with CloudMasonry and their client Articulate to highlight CloudMasonry’s Salesforce consulting services. Here are some of the key features of our process that helped drive a successful production and powerful final product.
Two Cities, One Team
When CloudMasonry approached Articulate for a testimonial, it was decided that their Chicago-based VP and San Francisco-based COO would best represent their company’s experience. As a Chicago video production company that has partnered with clients across the United States and internationally, we were able to connect with our team in San Francisco for a seamless interstate production.
To conduct the San Francisco interview, our producer in Chicago connected via video call while the on-site producer acted as a liaison between the interviewee in California and our team in Illinois.
The Right Tool for the Right Job
As award-winning video production experts, we understand that different equipment creates different results, so we cater our equipment packages to each client’s objectives.
For CloudMasonry’s client testimonial, we used an Eyedirect® device to achieve the desired connection between the on-camera subject and viewer. The Eyedirect® projects an image of the interviewer in front of the camera lens so that the subject can look into the camera while responding. This allows the interviewee to make eye contact with the viewer in a way that feels authentic and comfortable for the interviewee.
The Beauty of Green Screen
When it comes to interview backgrounds, there are several options. First, you can set up in a studio with a fixed backdrop. This is a great choice if you have a short turnaround time or are looking to minimize post work. Alternatively, you can set up your interview on-location, or somewhere other than a studio. This is a good option if you’re looking to provide additional context via the setting, and it can save money by eliminating the need for a studio rental. Lastly, setting up in front of a green screen is a cost-effective, time-saving way to create a background that offers creative flexibility.
In the case of CloudMasonry’s testimonial, the green screen allowed us to test out different backgrounds until we achieved the desired look. Although the interviews were shot 2,000 miles apart, the green screen allowed us to use a continuous background between the two videos, ensuring visual consistency in the final product. We ultimately selected a minimalist background that offered a clean, modern look and went hand-in-hand with the heavy use of motion graphics and text on screen.
Mo-Graph Magic
While high-quality interview footage sets the foundation for any testimonial, motion graphics can enhance the footage in many ways. Not only do they add visual interest, but they can illustrate concepts in a way that is easier for the viewer to understand.
For CloudMasonry’s testimonial videos, our expert editors added an animated overlay across the bulk of the interview footage, giving the videos a contemporary feel. Next, they added graphics to emphasize content points using text, logos, and colors that tied in with CloudMasonry’s unique branding.
Two Videos in One
One of our common video production goals is to maximize the usability of the content we produce. In our project with CloudMasonry, we were able to fulfill multiple needs for the client with one project. Rather than compiling our interview footage into a single video, the client requested two deliverables: one video emphasized the partnership between CloudMasonry and Articulate, while the other detailed the specifics of their project.
This approach is beneficial in the case of a client testimonial, where both the provider and client can benefit from the project. In this case, not only can CloudMasonry use the videos to promote their service, butArticulate can use it to share their upgraded Salesforce capabilities to their team.
Results That Speak Volumes
In the marketing world, video is an incredible tool for reaching new customers and keeping prior ones coming back. It can efficiently communicate complex ideas, is easy and entertaining to consume, and has a high return on investment.
Our clients at CloudMasonry know the benefits of video firsthand.
“Dawn and the Production Craft teams are professionals. They are the perfect combination of white glove expertise and the attention to detail of a boutique firm. ”
With another project in the books, we are proud to have been selected by CloudMasonry for this project. Our know-how as experienced video production professionals combined with their unique vision resulted in a client testimonial that is bound to inspire. As always, we appreciate all our clients for matching our passion as we strive to make video that impacts.
Production Craft, Inc. is a video production company based in Chicago, serving markets worldwide.
We are proud to be a Women Business Enterprise (WBE) certified by the State of Illinois Business Enterprise Program (BEP) and the National Women Business Owners Corporation (NWBOC).
