Client testimonials are a highly impactful marketing tool that utilize social proof to boost your brand’s credibility. In one of our latest projects, we collaborated with CloudMasonry and their client Articulate to highlight CloudMasonry’s Salesforce consulting services. Here are some of the key features of our process that helped drive a successful production and powerful final product.
Read MoreA testimonial is a truthful endorsement whereby someone testifies to the quality of a company, product, or service. Testimonials build trust and authenticity, making people more willing to buy your product or service. They are the leading type of video marketing content, with 39% of marketers using them in 2024.
Read MoreAs a Chicago video production company, we’ve had the opportunity to film some amazing locations in our hometown. Here’s a list of some of our all-time favorite filming locations around the city.
Read MorePart of the fun of being a video production company isn’t just what we shoot, but where we shoot.
Depending on the client or what needs to be captured, the location of a shoot might end up being a very striking experience for our camera crew. On various shoots, our crew has seen extraordinary foreign architecture, iconic sets familiar from TV, and towering worksites that are usually inaccessible to the public. Here’s some of our favorite locations we’ve filmed in over the years:
Read MoreI took the mantle of office PA at Production Craft a few months ago, and at the time I was aware of PA duties, but I never knew until I had the job how dynamic the role could be. As a PA any day can become my own little adventure.
I’d assumed, in the world of video production and filmmaking, that it’s the creative decision makers that get to have all the fun. I had understood that the PA handles all the laborious tracking, researching, and going-to-get-someone-somethings that producers, directors, and DPs wouldn’t want to get bogged down in. But the needs of a production can be so broad that I find myself assisting in new ways all the time.
Read MoreOur Senior Producer Dawn Arnold shares her tips preparing for a great interview.
When I first started, conducting an interview was nerve-racking. Would I ask the right questions, would I get the best responses, would the interviewee be comfortable and natural on camera? I’ve learned that if I was nervous, so were they.
Now the interview is my favorite part of production. I love meeting new people and learning about their lives, their jobs, their mission, and the ideas they have to share. I love helping them craft their message on camera and engage audiences. In this first part I will go over everything you should be thinking about before the interview to set yourself up for success.
Read MoreOur Senior Producer Dawn Arnold shares her tips preparing for a great interview.
When I first started, conducting an interview was nerve-racking. Would I ask the right questions, would I get the best responses, would the interviewee be comfortable and natural on camera? I’ve learned that if I was nervous, so were they.
Now the interview is my favorite part of production. I love meeting new people and learning about their lives, their jobs, their mission, and the ideas they have to share. I love helping them craft their message on camera and engage audiences. In this first part I will go over everything you should be thinking about before the interview to set yourself up for success.
Read MoreLocation, location, location, it’s the number one rule in buying real estate. There’s a reason it’s said three times — no other factor most affects the value of a property or your video shoot.
A good location is just as important in video production and for similar reasons. Here’s an example of what we look for when shooting interviews.
Read MoreTips for shooting an interview…
Read MoreGet a room (and a good one at that!)
When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.
Here are a few key things to keep in mind when selecting a space for your next interview:
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