Client testimonials are a highly impactful marketing tool that utilize social proof to boost your brand’s credibility. In one of our latest projects, we collaborated with CloudMasonry and their client Articulate to highlight CloudMasonry’s Salesforce consulting services. Here are some of the key features of our process that helped drive a successful production and powerful final product.
Read MoreA testimonial is a truthful endorsement whereby someone testifies to the quality of a company, product, or service. Testimonials build trust and authenticity, making people more willing to buy your product or service. They are the leading type of video marketing content, with 39% of marketers using them in 2024.
Read MoreOne size doesn’t always fit all when it comes to social media and video. Each social media platform has specific requirements and recommendations for aspect ratios and resolution. Knowing these specs is a vital part of getting your content to play correctly across multiple social media channels.
Read MoreMany clients are asking us how they can produce quality video now, and how they can use video to fill voids such as in-person meetings and trade shows.
Read MoreCompetition for financial services clients is fierce. Technology and the rise of smaller firms has disrupted the industry where brand loyalty once reigned. So how do you counter? Promote your biggest asset—your people.
Read MoreHere are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight
Read MoreYour company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.
Read MoreProduction Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.
Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.
Read MoreSearch Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. Learn how video can help…
Read MorePhysician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.
Social media is affecting the way we watch video. Viewers are more accustomed to shorter length videos…
Read MoreWe outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
