How to increase video viewership and engagement

How to increase video viewership and engagement

Video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership:

– put the most important parts of your message at the beginning of your video content

– try to intertwine personal experiences with your main message

– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds

– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range

– 1 out of every 6 visitors who loads a page with an online video watches it

– 30% of prospective customers watch home page videos

– understanding your audience and their motives is key to increasing video viewership