Video length and understanding your audience are key

After discovering an infographic from KISSmetrics and Wistia,we outlined a few key takeaways about increasing online video viewership:

– put the most important parts of your message at the beginning of your video content

– try to intertwine personal experiences with your main message

– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds

– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range

– 1 out of every 6 visitors who loads a page with an online video watches it

– 30% of prospective customers watch home page videos

– understanding your audience and their motives is key to increasing video viewership