Top reasons video works for service companies
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications(1), and the majority name video as the type of content with the best ROI.(2) Here are the top three reasons video works:
#1 Drive more prospects to your new website, organically
SEO: By simply having a video on your site, you are improving your search optimization. In an eye-mapping study of Search Engine Results Pages (SERPs), video results commanded more attention than other listings,(3) and about 75% of executives watch work related videos on business oriented websites, at least once a week.(4)
YouTube: As you know from your over 1,000 hits on YouTube, consumers are actively looking for video content. Every month, YouTube processes more than 3 billion searches, making it the number two search engine in the world, “signifying the rising demand for video content by information seekers rather than information in text format.”(4)
#2 Keep prospects engaged on your site longer
Website: Viewers spend 100% more time on pages with video on them, and 80% of online visitors will watch a video in its entirety, while only 20% will read content all the way through.(5)
Other marketing initiatives: Produce a general marketing video for your main page, and then re-purpose the contents for other parts of your site or other marketing initiatives, like blog posts or tradeshows.
3. Help prospects understand your breadth of services
Intrigue: The majority of visitors spend 15 seconds on your website, that’s not enough time to click through and see all you have to offer. If they don’t find the information they are looking for fast enough, they are gone. But with a short video you can grab their attention within that 15 seconds to get them to stay longer.(4)
Increase understanding: You can distill lots of information in a short amount of time in an engaging and creative way with video. Perhaps that’s why video increases consumers’ understanding of a company’s product or service by 74%.(2)
1. "As Barriers Tumble, Video Marketing Adoption Grows - EMarketer." As Barriers Tumble, Video Marketing Adoption Grows - EMarketer. EMarketer, 11 Nov. 2013. Web. 2. "Which Content Marketing Tactics Get the Best ROI? - EMarketer. 5 Mar. 2013. Web. 3. KissMetrics. 7 Marketing Lessons from Eye-Tracking Studies. 4. Nayak, Varun. "Online Video Increases Consumer's Understanding Of Brand Product By 74%." DazeInfo. N.p., 07 Jan. 2014. Web. 5. "25 Amazing Video Marketing Statistics." 25 Amazing Video Marketing Statistics. Digital Sherpa, 9 Jan. 2014. 6. Cote, Sabrina. "10 Powerful Video Marketing Statistics (and What They Mean to You)." Brainshark. N.p., 11 Mar. 2014. Web. 7. Natain, Gregarious. "MediaShift." MediaShift. N.p., 23 Apr. 2015. Web. 13 Aug. 2015. 8. Haile, Tony. "What You Think You Know About the Web Is Wrong." Time. Time, 9 Mar. 2014. Web.