Posts tagged video marketing
How Manufacturers Can Use Video, Part 4: Using Video for External Communications

Find video examples for recruiting, media kits, and content marketing.

Marketers in manufacturing face a major challenge when it comes to external communications. They are expected to share complex information in an interactive and engaging way to external audiences. If you’re looking for fresh ideas for attracting and engaging your audience, video may be the answer. As an external communications tool, video can help build trust, understanding, and knowledge.

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How Manufacturers Can Use Video, Part 2: Driving Sales: Attracting, Engaging, and Converting Leads

Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full. With video, you can help your audience visualize a difficult process, experience a demonstration of how your machinery works, and discover the end benefits for their consumers. And, your clients WANT video. It’s easy to consume and easier to understand than pages and pages of explanations on how things work.

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