Many clients are asking us how they can produce quality video now, and how they can use video to fill voids such as in-person meetings and trade shows.
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Competition for financial services clients is fierce. Technology and the rise of smaller firms has disrupted the industry where brand loyalty once reigned. So how do you counter? Promote your biggest asset—your people.
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Testimonials build trust and authenticity, making people more willing to buy your product or service. Statistics have confirmed that customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.
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Find video examples for recruiting, media kits, and content marketing.
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Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight
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Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full.
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Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.
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Case study: Charity Exceeds Donation Goal with Heart-warming Video. We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball.
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Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.
Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.
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Search Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. Learn how video can help…
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Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.
Social media is affecting the way we watch video. Viewers are more accustomed to shorter length videos…
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