Posts in Video Content Creation
How Financial Services Companies Develop a Video Content Strategy, Part 1: Promote Your Biggest Asset—Your People

Competition for financial services clients is fierce. Technology and the rise of smaller firms has disrupted the industry where brand loyalty once reigned. So how do you counter? Promote your biggest asset—your people.

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How Manufacturers Can Use Video, Part 4: Using Video for External Communications

Find video examples for recruiting, media kits, and content marketing.

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How Manufacturers Can Use Video, Part 3: Using Video for Internal Communications

Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight

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How Manufacturers Can Use Video, Part 1: Enhancing Your Company's Image

Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.

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Case study: Charity exceeds donation goal with heartwarming video

Case study: Charity Exceeds Donation Goal with Heart-warming Video. We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball.

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National Safety Council: First aid training video wins four awards

Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.

Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.

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Healthcare marketing: Physician video profiles are a necessity

Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.

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Top five [5] reasons to use educational video

You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.

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