We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications, and the majority name video as the type of content with the best...
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