Social media is affecting the way we watch video. And it’s more than just YouTube. Mobile apps like Vine and Instagram are making viewers more accustomed to shorter length videos and, with the help of Facebook and Twitter, these shorter videos are what people watch on a daily basis.Read More
Engagement is one of the most important metrics for qualifying marketing success. So, it’s no wonder video usage has skyrocketed in the last few years. It has cross-platform reach AND engaging content. Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% of best-in-class marketers are using video as a content marketing tactic. Yet, some companies haven’t integrated it into their marketing strategy because either they don’t know enough about it, don’t think it works, or don’t know where to start.Read More
There are over 3.5 billion searches per day on Google alone.1
These searches look at over 60 trillion individual pages on the web.2
So while creating quality content should be a key pillar to your content strategy,
getting viewers to that content is just as important.
One of the best ways to drive interested prospects to your website is by boosting SEO,
search engine optimization. Here are a few simple ways to improve your SEO:Read More
How to produce a video: overview of how the video production process works
Video production is the process of converting an idea or story into a video. Because video production can be extremely complex, we simplified it into three main parts:Read More
Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.Read More
How to improve hospital patient satisfaction ratings, educate staff in a scalable and budgetary-sound way, or share corporate communications – news, announcements and more….
You can now teach, train or communicate almost anywhere, anytime, thanks to the internet. Using video; a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, an entire staff can be trained on the latest procedures or policies no matter where they work or what time they work, or organizational/corporate-wide communications can be shared with one link to engaging content. The options are limitless.Read More
Great attention is given to actors, directors and producers, but what about the guy (or gal) you never see – the one on the other side of the lens? The one who holds a 25 lb. piece of equipment on their shoulder, while walking along a bumpy road with their vision tunneled into a small 1 inch rectangle, trying to get “the shot”….the cameraman.Read More
Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later.
Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that can be used as a marketing tool for later?Read More
“According to Feeding America’s Map the Meal Gap Study, one in seven people in Cook County will experience food insecurity this year. Food insecurity is the condition where people cannot reliably access adequate, nutritious food. Lack of financial and other resources can cause it. People who are food insecure struggle to avoid hunger, a more narrow physiological condition. Hunger is what you feel when you don’t have enough to eat. Food insecurity is the set of circumstances that prevent your access to food.” – the Greater Chicago Food DepositoryRead More
You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.Read More
We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
It is important for decision makers to understand what they should look for when hiring a video production company.
We understand that the cost of video production can be a deciding factor in your search but there is more to consider for your next project. Here are five key factors to look for in a video production company:Read More