Video content marketing: Why video is the best form for engaging your audience

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% of best-in-class marketers are using video as a content marketing tactic.  Yet, some companies haven’t integrated it into their marketing strategy because either they don’t know enough about it, don’t think it works, or don’t know where to start.

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How to boost your SEO: Easy, simple ways to increase your search rankings

There are over 3.5 billion searches per day on Google alone.1

These searches look at over 60 trillion individual pages on the web.2

So while creating quality content should be a key pillar to your content strategy,

getting viewers to that content is just as important.

One of the best ways to drive interested prospects to your website is by boosting SEO,

search engine optimization. Here are a few simple ways to improve your SEO:

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Award-winning video: Friends of Prentice video features woman who dies during childbirth

 Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

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Top [5] five reasons hospitals should be using video

How to improve hospital patient satisfaction ratings, educate staff in a scalable and budgetary-sound way, or share corporate communications – news, announcements and more….

You can now teach, train or communicate almost anywhere, anytime, thanks to the internet. Using video; a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, an entire staff can be trained on the latest procedures or policies no matter where they work or what time they work, or organizational/corporate-wide communications can be shared with one link to engaging content.  The options are limitless.

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Ways to use video as a marketing tool for special events, tradeshows and conferences

Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later.

Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that can be used as a marketing tool for later?

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Giving back: Over 300 pounds of food products donated

“According to Feeding America’s Map the Meal Gap Study, one in seven people in Cook County will experience food insecurity this year. Food insecurity is the condition where people cannot reliably access adequate, nutritious food. Lack of financial and other resources can cause it. People who are food insecure struggle to avoid hunger, a more narrow physiological condition. Hunger is what you feel when you don’t have enough to eat. Food insecurity is the set of circumstances that prevent your access to food.” – the Greater Chicago Food Depository

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Top five [5] reasons to use educational video

You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.

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How to increase video viewership and engagement

We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range

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