Location, location, location, it’s the number one rule in buying real estate. There’s a reason it’s said three times — no other factor most affects the value of a property or your video shoot.
A good location is just as important in video production and for similar reasons. Here’s an example of what we look for when shooting interviews.
Read MoreAre you taking video calls 5 minutes after waking up? Is the blur background on default? That’s fine for your team meeting but what about a performance review or Zoom presentation? Check out these tips from our experience helping companies create high quality video:
Read MoreVideo production is the process of converting an idea or story into a video. Production Craft works with you to define, design, and deliver your message. This is where creativity, technical expertise, and exceptional service meet. With nearly 30 years of experience, we specialize in full-service video production, camera crews, and broadcast studio design for television and corporate communications.
Read MoreProduction Craft is a Chicago based video production company where creativity, technical expertise, and exceptional service meet. We work with our clients to define, design, and deliver your message. Our dedication to our clients is second to none. Today we’d like to discuss the history and uses of B-roll film.
Read MoreAfter a recent broadcast studio integration project we sat down with Jim Skvaril, one of the founding members of Production Craft and expert on studio construction, to get his thoughts and tips on studio integration.
Read MoreThere’s no denying that using video for marketing, communications and sales can have a huge impact on your business. But how do you find a camera crew who can understand and communicate your message with your brand in mind? Read this blog post for an outline of qualities to look for and sample questions to ask that we hope you’ll find useful when looking for the right camera crew for you…
Read MoreMany clients are asking us how they can produce quality video now, and how they can use video to fill voids such as in-person meetings and trade shows.
Read MoreWhether it’s Zoom, Skype, Google Hangouts or some other collaboration platform, these tips will make you look good on and off camera.
Read MoreProduction Craft's webcasting services include…
Read MoreCompetition for financial services clients is fierce. Technology and the rise of smaller firms has disrupted the industry where brand loyalty once reigned. So how do you counter? Promote your biggest asset—your people.
Read MoreTestimonials build trust and authenticity, making people more willing to buy your product or service. Statistics have confirmed that customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.
Read MoreFind video examples for recruiting, media kits, and content marketing.
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