Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full.
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Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.
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Production Craft added life and dimension to CNBC’s The Deed interview using two Canon C-300 cameras. Shooting with two cameras dramatically increases the production value of video. You can use one camera to get a wider angle of the interviewee and a backdrop, setting the stage for the piece. A second camera can be used up close, to get reactions of the interviewee. When making an interview, it is usually best…
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Case study: Charity Exceeds Donation Goal with Heart-warming Video. We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball.
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Tips for shooting an interview…
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Production Craft was recently awarded two Communicator Awards for our First Aid training video produced for the National Safety Council. We received an Award of Distinction for Videography/Cinematography and an Award of Distinction in Film/Video Safety.
Given by the International Academy of the Visual Arts, the Communicator Awards honor creative excellence and big ideas in marketing and communications. The Academy receives thousands of entries from across the U.S. and around the world, and we are so proud to be recognized.
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Search Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. Learn how video can help…
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Get a room (and a good one at that!)
When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.
Here are a few key things to keep in mind when selecting a space for your next interview:
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Physician Video Profiles are relieving doctor search "symptoms". For many patients finding the right doctor can be overwhelming, time-consuming and scary. Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. The 60-90 second video profile demonstrates the physician's personality, special skills, motivations and values. The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician.
Production Craft Designs High Definition Television Broadcast Studio
ManpowerGroupTM of Milwaukee, Wisconsin is the world leader in innovative workforce solutions, but did you know they are also in the business of video production and broadcast television? Perhaps you’ve seen their CEO or analysts on Bloomberg Television or CNBC discussing earnings reports or employment issues. These executives don’t need to leave their building to appear on national television. They have a high tech television studio located right in their Milwaukee headquarters.
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If a picture is worth a thousand words, a video must teeter on priceless. We like to think so. Attaching a face to a name or using video to demo a product seems like a great idea, right? Your customers get to see who you are and what you offer. Now, if only you can convince your boss. We found something to help!
Get the edge by marketing through video; it allows you to say much more than a graphic, photo or simple text could ever do.
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Social media is affecting the way we watch video. Viewers are more accustomed to shorter length videos…
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