Video Tips and Resources

Engagement is one of the most important metrics for qualifying marketing success.  So, it’s no wonder video usage has skyrocketed in the last few years.  It has cross-platform reach AND engaging content.  Video is no longer a nice to have, but a need to have in today’s marketing mix. According to the Aberdeen group, 95% of best-in-class marketers are using video as a content marketing tactic.  Yet, some companies haven’t integrated it into their marketing strategy because either they don’t know enough about it, don’t think it works, or don’t know where to start.

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There are over 3.5 billion searches per day on Google alone.1

These searches look at over 60 trillion individual pages on the web.2

So while creating quality content should be a key pillar to your content strategy,

getting viewers to that content is just as important.

One of the best ways to drive interested prospects to your website is by boosting SEO,

search engine optimization. Here are a few simple ways to improve your SEO:

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Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

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How to improve hospital patient satisfaction ratings, educate staff in a scalable and budgetary-sound way, or share corporate communications – news, announcements and more….

You can now teach, train or communicate almost anywhere, anytime, thanks to the internet. Using video; a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, an entire staff can be trained on the latest procedures or policies no matter where they work or what time they work, or organizational/corporate-wide communications can be shared with one link to engaging content.  The options are limitless.

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Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later.

Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that can be used as a marketing tool for later?

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“According to Feeding America’s Map the Meal Gap Study, one in seven people in Cook County will experience food insecurity this year. Food insecurity is the condition where people cannot reliably access adequate, nutritious food. Lack of financial and other resources can cause it. People who are food insecure struggle to avoid hunger, a more narrow physiological condition. Hunger is what you feel when you don’t have enough to eat. Food insecurity is the set of circumstances that prevent your access to food.” – the Greater Chicago Food Depository

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It is important for decision makers to understand what they should look for when hiring a video production company.

We understand that the cost of video production can be a deciding factor in your search but there is more to consider for your next project. Here are five key factors to look for in a video production company:

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