Video production process
Award-winning video: Friends of Prentice video features woman who dies during childbirth
How to produce a video: overview of how the video production process works
Video production is the process of converting an idea or story into a video. Because video production can be extremely complex, we simplified it into three main parts:
Top  five reasons hospitals should be using video
Production Craft, a digital video production company, was announced as a winner at the 2015 Communicator Awards by the Academy of Interactive and Visual Arts. With over 6000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
Top  five qualities to look for when hiring a cameraman or crew
How to improve hospital patient satisfaction ratings, educate staff in a scalable and budgetary-sound way, or share corporate communications – news, announcements and more….
You can now teach, train or communicate almost anywhere, anytime, thanks to the internet. Using video; a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, an entire staff can be trained on the latest procedures or policies no matter where they work or what time they work, or organizational/corporate-wide communications can be shared with one link to engaging content. The options are limitless.
Ways to use video as a marketing tool for special events, tradeshows and conferences
Great attention is given to actors, directors and producers, but what about the guy (or gal) you never see – the one on the other side of the lens? The one who holds a 25 lb. piece of equipment on their shoulder, while walking along a bumpy road with their vision tunneled into a small 1 inch rectangle, trying to get “the shot”….the cameraman.
Giving back: Over 300 pounds of food products donated
Use your next event as an opportunity to create video for a multitude of marketing initiatives you can use later.
Companies spend a lot of money on trade shows and conferences – branding booths and events, driving customer foot traffic, training and sending staff – so why not use this opportunity to create video that can be used as a marketing tool for later?
Top five  reasons to use educational video
“According to Feeding America’s Map the Meal Gap Study, one in seven people in Cook County will experience food insecurity this year. Food insecurity is the condition where people cannot reliably access adequate, nutritious food. Lack of financial and other resources can cause it. People who are food insecure struggle to avoid hunger, a more narrow physiological condition. Hunger is what you feel when you don’t have enough to eat. Food insecurity is the set of circumstances that prevent your access to food.” – the Greater Chicago Food Depository
How to increase video viewership and engagement
You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.
Top five  things to look for when hiring a video production company
We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
Best tips for shooting in Chicago: the scoop on Chicago labor unions
It is important for decision makers to understand what they should look for when hiring a video production company.
We understand that the cost of video production can be a deciding factor in your search but there is more to consider for your next project. Here are five key factors to look for in a video production company:
Top reasons video works for service companies
Conventions, tradeshows and meetings serve as an epicenter for quality content. They can be one of the most efficient means for creating video because everyone is in the same place. But before you start recording, make sure you know the union requirements for both the venue and the projects you want to execute.
10,000 Square foot video production space open in West Town, Chicago
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications, and the majority name video as the type of content with the best...
We are thrilled to announce the creation of our brand-new space in Chicago’s West Town. The 10,000 square foot video production facility features: 22’ ceiling for large product and equipment demos, overhead and 360 views, interesting...