Testimonials build trust and authenticity, making people more willing to buy your product or service. Statistics have confirmed that customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.
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Find video examples for recruiting, media kits, and content marketing.
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Here are some suggestions on how you can use video for more effective internal communications: 1. Employee Onboarding, 2. Training, 3. Product/Company Updates,and 4. Sharing Knowledge/Staff Spotlight
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Driving sales can be particularly hard for manufacturers, because you may not have the luxury of showing your operation in full.
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Your company’s image is more than just your logo, it’s your reputation. It’s what the public envisions when your company is mentioned. So, maintaining a face that fits with and furthers the name and mission of your company should be at the top of any marketers’ list.
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Case study: Charity Exceeds Donation Goal with Heart-warming Video. We were honored to help “As Good As Gold,” a non-profit that rescues Golden Retrievers and Golden mixes, produce a video for their annual charity ball.
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Search Engine Optimization (SEO) has become an important strategy for many businesses in the past several years as more consumers are searching for products and services online. Learn how video can help…
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Get a room (and a good one at that!)
When it comes to interviewing a satisfied customer or getting that quarterly update from your CEO for your corporate video, a big fussy video production isn’t necessary. But even with low-key productions, the room matters.
Here are a few key things to keep in mind when selecting a space for your next interview:
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Social media is affecting the way we watch video. Viewers are more accustomed to shorter length videos…
Read More![Top five [5] reasons to use educational video](https://images.squarespace-cdn.com/content/v1/5b90123c50a54ffb11f64e92/1549388895584-BS9AZPMYAIW2X5CTWY84/National+Safety+Council_Training.png)
You can now teach or train almost anywhere, anytime, thanks to the internet. Using educational videos; a manager can present the latest H.R. policy to numerous departments in numerous offices all at one time, a doctor can ease anxiety of potential patients by speaking about a procedure from a hospital department’s web page, or a manufacturer could teach consumers how to use their product.
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We outlined a few key takeaways about increasing online video viewership:
– put the most important parts of your message at the beginning of your video content
– try to intertwine personal experiences with your main message
– shorter online videos (2 minutes or less) show the best engagement between 0-60 seconds
– longer online videos (2 minutes or more) have pretty consistent engagement percentages, in the 2 to 10 minute range
Video is an exceptional way to capture and keep attention, and generate leads – 93% of marketers use video for online marketing, sales or communications, and the majority name video as the type of content with the best...
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